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Just to let you all know about a few changes here:

I think I’ve finally nailed down my “About Us” page - check it out here - forgive me for having a little fun with Photoshop and my picture - I couldn’t help myself.

Also, I think I’ve finally fixed up my commenting problems - it didn’t work. Thanks to Des Walsh, Hart and Graeme Perkes for informing me.

I’ve decided to discard the traditional WordPress commenting system and go with the third-party app - Disqus. And so far so good.

I also changed my Twitter name from www.twitter.com/MartinNeumann to http://www.twitter.com/HomeOfficeVoice - obviously for branding purposes. The process was, surprisingly, a smooth change over with everything kept in tack.

I also added my first notice in my media room - a nice little write-up in Melbourne’s (Australia) number one broadsheet citing me as somewhat of an expert - or go to man - for business blogging. A nice stroke of the ego.

Other than that, it’s been a nice, quiet start to the new year.

One of the main goals of being online is to spread your name - be it your personal or business brand.

Unsolicited word-of-mouth is pure gold. Much like getting written up in editorial space of the mainstream press, these mentions are few and far between when you first start out. But if you do it right, well then you’ll have people talking about you left, right and center.

It’s better than advertising, cost less and is much more effective. It’s social proof and credibility 101.

But what good is it if you don’t know about it. See, if you know what is being written up about you then you can easily leverage it to your advantage. You can meet new bloggers, make new friends and build long-lasting relationships.

Point in question is my recent move to upgrading WordPress to version 2.7 - I visited the Dashboard for probably the first time in months. And what do I find there…

…incoming links that I never knew about. My friend, Liz Strauss of Successful Blog did it - last July! and Shedworking wrote about a post I did - also last July! And I’m just finding about it now! Not good enough!

So to keep up to date I’m going on a steep learning curve in brand management - primarily using the many tools out there to let me know the instance someone has written about me and/or my blog.

I’ll let you know next week the tools I will have gathered and how I will use them.

I’ve already got a bagful of tools I’m toying with but please feel free to offer up any tips, tools or resources in keeping up with your brand.

And so once again it’s that time of year to reflect and to ponder, to review the year that has just passed.

These sort of posts (and there will be many of them in your rss reader over coming days) can be done to death but … I’ve come to realize that, in fact, a retrospective post is an ideal way to slow down a little and take stock of where you are at, how your business is traveling and what is out there that can help your business go to the next level. And what better way than with a retrospective post.

Here are a few things that got me thinking in 2008:

Read the full article…

2009 is here.

For me, from a personal sense, I’m more than happy that 2008 is a thing of the past and I’m looking forward to a much more productive, fun and lifestyle-driven 2009.

From a business sense, I’ve decided that 2009 is the year that I will break free and start to make a mark on the business sector in which I have been heavily involved in - the home-based business sector.

Look forward to an exciting year at HomeOfficeVoice, where I plan to take it all to the next level.

All this talk might sound a bit audacious, arrogant and all that but … you’ve got to believe in yourself and set your sights with all the confidence that it will happen.

And I plan to make it happen!

So I hope all my readers, visitors, associates, friends throughout the world have a wonderful 2009 and that all their (your) plans come to fruition.

Looking forward to an exciting 2009,

Martin Neumann
Publisher | Journalist | Blogger | Entrepreneur
HomeOfficeVoice.com

Note: This is a sponsored post

Did you know that I have a passion for the paperless office? I’ve written about it a few times, over a few years, and even though I fully accept that we will never achieve a 100% paperless office we can sure as well get close to it than ever before today.

So when I was recently offered a sponsored post to write, a review of a piece of software that fell in line with my passion for a paperless office, I thought, Yep … I’m the man to do such a review.

The review is of Universal Document Converter (UDC), which is a document conversion software. Such a software converts your document (say, a MS Word document) into a PDF file (in the case of UDC, it can convert into a graphic file such as TIFF, JPEG, BMP, PNG and GIF amongst others.

Read the full article…